Our Story

For 50 years, we have been fascinated by providing value and convenience to consumers. From our humble beginnings on raw goods manufacturing in Singapore and Malaysia in the 1960s to the present day, we continue to grow, always committed to revamping ourselves to cater for the ever-changing consumer demands. We are now still very relevant to the modern consumer, distributing and retailing total household products, thanks to our unwavering core values of the company, they play a vital part in our success.