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What time do your customer service chat lines open?

Our customer service support chat (accessible via our website and social media page) operates from 9:30am to 6:30pm Monday to Friday (except public holidays).


Where can I get the latest updates from Honest Trading?

You can get our latest updates from:

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Can we use LEC baby wipes on the whole body of the baby?

Yes. 99.9% Pure Water Rich Moist GOLD/ Everyday/ Thick/Ma fleur All-In-One baby wipes are made of ingredients that can be used to wipe on baby skin, face, and hand & mouth.8


Can we flush the baby wipes into the toilet bowl?

Yes, only for 99.9% Pure Water Flushable (Green) baby wipes.


Does LEC baby wipe contain Alcohol?

No, LEC Baby Wipe is free of Alcohol, Fragrance, Paraben, Propylene Glycol and Surfactant.


Which LEC baby wipe has antibacterial features?

The grapefruit seeds ingredient in the Ma fleur 100% Food-Based “Edible” Ingredients All-In-One and Hand & Mouth baby wipes provides the natural antibacterial & antimicrobial function for the wipes.


Is it safe if the baby bite the baby wipes when cleaning the baby’s hand & mouth?

Yes, only for Ma fleur 100% Food-Based “Edible” Ingredients All-In-One/ Hand & Mouth baby wipes as they are made of 100% of ingredients that are derived from food materials.


What is Hyaluronic Acid that is found in the ingredients for 99.9% Pure Water Baby Wipes?

Hyaluronic Acid is a substance that is naturally present in the human body. It helps to retain water and keep the baby skin moisture.


Are LEC baby wet wipes easily dried up after opening?

No, our Patented “Reseal Prevention Function” remains effective even after repeated use so that it can ensure unused wipes do not lose their moisture content, down to the last wipe in the package.


Where is the LEC baby wipes manufactured?

In Japan. LEC baby wipes are produced in a factory situated on Shikoku island in the South and the wipes are manufactured in a Biological Clean Room. All baby wipes are produced under strict hygiene controls and with a fully automated process. This reduces human contact which may introduce unwanted bacteria and pollutants. From production to final packaging there is no contact with human hands. Sensitive foreign matter detection cameras are in used.


Can LEC baby wipes be used on sensitive skin?

Yes, 99.9% pure water baby wipe contains 99.9% purified water and 0.1% safe ingredients which are gentle and safe to be used on sensitive baby skin.

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Prices & Promotions

I can’t view your promotions page

The promotion may have expired. If you are interested in any of our products, please check out our online store as well as our retail partners’ store.


When will you run the next promotion?

We do not have a fixed pattern of running promotion. It all depends on the type of promotion. To keep up to date on the latest promotions, please visit our facebook or instagram page or online store. To stay updated on promotions, you can like our Facebook page, or subscribe to our mailing list.


Is GST included in the price?

Yes, all prices shown online or at our retail partners’ stores are inclusive of prevailing GST.

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What are the membership benefits?

Members’ benefits can be found at under rewards page.


When will my membership be activated?

Your membership will be activated as soon as you sign up as a member @

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